Who hasn’t borrowed a book from a friend, or loaned one out? I raise my hand to having done both. Some time back I even heard the host on a national television book show offer to loan a novel to a fellow panellist. That makes it okay. Right?
When a reader tells me that they loved my novel WILDLIGHT, I want to cartwheel through the house then pirouette along the street. But the joie de vivre subsides when the reader adds, enthusiastically, that they’ve loaned their copy to a friend.
Recently a local book club invited me to join their forthcoming meeting, WILDLIGHT being their selected novel. Yeah! I am delighted to attend book club gatherings when I can, and ever grateful to have my book read and discussed. In fact most authors I know are good sorts, eager to contribute to book clubs, appreciating that each member has purchased the novel, or borrowed it from their public library. With this particular invitation the host innocently explained that she hadn’t yet read WILDLIGHT as it wasn’t her turn. Her turn? The club, it seems, shares a copy, passing it down the line, reader by reader.
IN THE SPIRIT OF TOGETHERNESS, IN THE INTERESTS OF ECONOMY, WHY NOT SHARE?
When an author has a novel accepted by a publisher, the publisher determines how many copies will be printed based on how many copies they believe will sell. The publisher pays the author a royalty in advance, being an amount per book for predicted sales. For authors in Australia, excluding best selling authors, the print run can be as low as 1,000 copies for a small publisher, or up to 5,000 copies for larger publishers. Royalties will be around 10% of the recommended retail price, amounting, all up, to a few thousand dollars. Modest reward for what amounts, in the case of WILDLIGHT, to two years of writing, months of research, and time and effort in promoting the published novel. I am not alone here. A 2015 survey of Australian authors conducted by Macquarie University revealed that the average Aussie author earns less than $13,000 per year from their writing. Call us knuckle-heads for choosing such a profession. The majority of us supplement our choice to write with other income-earning work. The publisher is not the bad guy here. They carry significant financial risk by investing resources into assessing, editing, producing and marketing the book.
If a book sells in excess of the predicted volume, everyone wins. The publisher finally makes a profit (they barely break even on many books), and the author is paid their due royalty for each book sold. Even more importantly for the survival of the author, book sales help protect our future. When the time comes to offer the publisher our next novel, in a commercial climate that for any writer remains forbiddingly unassured, the publisher will reflect on how the previous work performed in determining whether or not to support the new one.
Every time a book is shared, no matter how well intentioned, it means another chink in an author’s armour.
BUT NOVELS ARE EXPENSIVE TO BUY!
Look at it this way: in Australia a new novel retails for $24 – $32. An outlay, for sure, but one that provides hours of reading pleasure, and can be read again, like a favourite bedtime story. A ticket to a new release movie—2 hours of single viewing entertainment—costs around $20, more for ‘gold class’. If I want to purchase Season 2 of Outlander (which I desperately want to see), I’ll need to cough up $38 in return for 5 chapters of time travel. If I head out to a restaurant, or buy a special bottle of wine… you get the picture.
I SIMPLY CAN’T AFFORD TO BUY NEW BOOKS (as one astute tweeter remarked)
Soak up your public library. Libraries are wondrous, welcoming, switched-on places with bright-eyed staff, themselves keen readers. With each copy of an eligible book held at an Australian public library, the author and the publisher each receive a royalty payment from the Australian government. An author will earn around $2 for each book held at a library, while the publisher earns around 0.50 cents for each book (2013 figures). Public Lending Rights, as they are called, compensate authors and publishers for lost income in a public library situation where a single book is utilised by multiple readers. If your library doesn’t have the book you want to read, request they order it. You’re helping reader, writer and publisher when you make use of your library!
MORE PROSELYTISING? I GET IT.
Okay. Okay. Then let me finish with this. I fully understand the temptation to loan out a book to a fellow reader. I have loaned books. I’ve borrowed books. I’ve also purchased many, many books and continue to do so. Speaking for the authors I know, we work long and hard to carve out a small space on the planet. We owe our existence to our wonderful readers, and of course our publishers, bookstores and libraries. When you next read a book that you love, spread the word around (but preferably not the book). Consider taking 30 seconds to rate and even review the book on GOODREADS, the world’s largest, free, website for readers and book recommendations. Most importantly, give yourself a pat on the back for supporting Australian literature.